Business Engine A

AI Bespoke

Design it online. Fit it to you. Have it made by a real atelier.

You configure a controlled garment, complete a digital fitting, receive an approved fit recommendation, pay, and receive a garment made from a locked production definition — nothing drifts between the screen and the cutting table.

Who it is for

Premium outerwear buyers

Buy few pieces, buy them well, and expect the coat to outlive the season.

Underserved by standard sizing

Long arms, broad shoulders, short rise — the people the size chart quietly fails.

Digital-fitting early adopters

Happy to measure at home if the result is a garment cut to them, not to an average.

Reorder from fit memory

An approved fit is remembered per garment family. Reordering reuses that fit and your last confirmed configuration, prices it at today's rates, and locks a fresh production snapshot the moment payment is confirmed.

Loading your saved fits…

The journey, end to end

Twenty steps from discovery to reorder. Below 82 points of fit confidence, a cutter approves your fit before anything is made.

1 of 20 complete

  1. 01

    Discover the garment

    customer

    House designs, shown as finished samples rather than renders.

    Complete
  2. 02

    Select the base product

    customer

    A proven architecture — Signature Coat, Club Jacket, Quilted Jacket.

    In progress
  3. 03

    Customise permitted attributes

    customer

    Fabric, colour, length, proportion and controlled details only.

    Ahead
  4. 04

    View calculated price

    system

    Live price from materials, labour minutes and finishing choices.

    Ahead
  5. 05

    Begin the fitting

    customer

    The fit session opens beside the garment you are fitting for.

    Ahead
  6. 06

    Provide measurements

    customer

    Height, weight and tape measurements; photos where permitted.

    Ahead
  7. 07

    AI analysis

    system

    Measurements and photos resolved into a recommended pattern set.

    Ahead
  8. 08

    Confidence evaluation

    system

    Completeness, internal consistency and photo evidence are scored.

    Ahead
  9. 09

    Human review when required

    atelier

    Below the confidence gate, a cutter approves before anything is made.

    Ahead
  10. 10

    Fit approval

    atelier

    The approved recommendation becomes the fit of record.

    Ahead
  11. 11

    Confirm final configuration

    customer

    Garment, fabric, details and approved fit reviewed together.

    Ahead
  12. 12

    Checkout

    customer

    Deposit or paid in full, with made-to-order terms acknowledged.

    Ahead
  13. 13

    Payment confirmation

    system

    Confirmed payment is the only trigger for production.

    Ahead
  14. 14

    Immutable order snapshot

    system

    The production definition is locked and can no longer drift.

    Ahead
  15. 15

    Production

    atelier

    Compiled into a stitch graph and assigned to qualified makers.

    Ahead
  16. 16

    Quality control

    atelier

    Evidence captured at each gate before the garment can pass.

    Ahead
  17. 17

    Delivery

    atelier

    Shipped in S.WOOD packaging with tracking to the client.

    Ahead
  18. 18

    Fit review

    customer

    Post-delivery outcome captured against what was predicted.

    Ahead
  19. 19

    Fit memory

    system

    The validated fit is remembered for that garment family.

    Ahead
  20. 20

    Reorder

    customer

    The next piece starts from a proven fit, not a blank form.

    Ahead

What protects the fit

Confidence, not guesswork

Completeness, internal consistency and photographic evidence are scored before a recommendation is trusted.

A human at the gate

Anything below the gate goes to a cutter, who approves or asks for one more measurement.

Fit memory

Once a garment is delivered and reviewed, the validated fit is remembered — the next piece starts from a proven pattern.